Steve Jobs by Walter Isaacson

“One way to remember who you are is to remember who your heroes are.” ― Walter Isaacson, Steve Jobs

“People who know what they’re talking about don’t need PowerPoint.” ― Walter Isaacson, Steve Jobs

“Picasso had a saying - 'good artists copy, great artists steal' - and we have always been shameless about stealing great ideas.”

“Some people say, "Give the customers what they want." But that's not my approach. Out job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them.” ― Walter Isaacson, Steve Jobs

“On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone?” ― Walter Isaacson, Steve Jobs

"I have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The company starts valuing the great salesmen, because they're the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company." ― Walter Isaacson, Steve Jobs